If you're in your 40s or 50s and looking for fashionable, grown-up style in Tokyo, NEWoMan Takanawa is your must-visit destination.
This brand-new shopping complex brings together some of the most stylish Japanese boutiques — many of which are usually found only as street-level stores in Omotesando and Aoyama.
Now, you can explore them all in one place.
Conveniently connected to JR Takanawa Gateway Station, this beautifully designed mall makes your Tokyo fashion shopping both stylish and efficient.
On September 12, 2025, NEWoMan Takanawa opened its doors right in front of Takanawa Gateway Station. Situated between Shinagawa and Tamachi on the JR Yamanote and Keihin-Tohoku Lines, this brand-new shopping complex is already generating excitement. I had the opportunity to attend its exclusive pre-opening preview to see what makes this latest addition to Tokyo’s retail scene so special.
Takanawa Gateway Station: Tokyo’s Newest Gateway to the City
Takanawa Gateway Station is one of Tokyo’s newest train stations, opened in 2020 on the JR Yamanote Line and Keihin-Tohoku Line. Conveniently located between Shinagawa and Tamachi, the station provides easy access to both Haneda Airport and central Tokyo.
The station itself features a modern, open-air design created by world-renowned architect Kengo Kuma, blending traditional Japanese aesthetics with cutting-edge technology. With its futuristic look, spacious concourse, and innovative facilities, it has quickly become not only a transport hub but also a new cultural and architectural landmark in Tokyo.
I had the opportunity to attend its exclusive pre-opening preview to see what makes this latest addition to Tokyo’s retail scene so special.
About NEWoMan Takanawa
The NEWoMan brand is developed and operated by JR East (East Japan Railway Company) through its commercial facilities division. This is the same group behind other major shopping complexes such as Lumine. With its strong expertise in creating high-end urban retail spaces, JR East positions NEWoMan as a flagship for next-generation shopping and lifestyle in Tokyo.
A total of 165 stores have opened at NEWoMan Takanawa, including 154 shops across floors 1 to 5 in the South and North areas, and 11 specialty shops on the 28th and 29th floors of the LUFTBAUM area.
NEWMAN Takanawa Offers Stylish Fashion Boutiques for Women in Their 30s to 50s -A Curated List of My Recommended Shops
With so many stores to choose from, these are the ones I personally recommend.
| Brand Name | Price Range (approx.) | Target Age Group | Style Notes |
|---|---|---|---|
| Drawer | ¥30,000–¥150,000+ | Late 30s to 50s | High-end, refined pieces made with luxurious materials. Popular among affluent, fashion-conscious women. |
| Assemble ESTNATION | ¥20,000–¥80,000 | 30s to 50s | Sleek and urban, curated by ESTNATION. Great for polished, contemporary looks. |
| Whim Gazette | ¥15,000–¥60,000 | Late 30s to late 40s | Relaxed elegance with a modern edge. Perfect for effortless daily styling. |
| AP STUDIO | ¥20,000–¥80,000 | 30s to 50s | Minimalist, high-quality essentials. A favorite among sophisticated women. |
| pasand by ne Quittez pas | ¥20,000–¥50,000 | 30s to 50s | Ethnic-inspired pieces with Indian fabrics and hand embroidery. Feminine and creative. |
| CONVERSE TOKYO | ¥10,000–¥30,000 | Late 20s to 40s | Urban streetwear with a minimalist twist. Casual with a fashionable edge. |
| DRESSTERIOR | ¥20,000–¥60,000 | 30s to 50s | Chic, refined casualwear. Known for tailored jackets and knitwear. |
| LOVELESS | ¥20,000–¥50,000 | Late 20s to 40s | Edgy, fashion-forward pieces with a designer aesthetic. |
| UNITED ARROWS | ¥15,000–¥60,000 | 30s to 50s | One of Japan’s most trusted select shops. Elegant casuals for every occasion. |
| 1er Arrondissement | ¥15,000–¥40,000 | Late 30s to 50s | Clean, contemporary French-inspired style. Perfect for work and off-duty looks. |
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